Zeiss & Nokia smart phone offers quality Camera Lens.
Nokia phones of the future, you could pack a stellar camera as a headline feature. Zeiss brand back to Nokia smart phones. This pledge to constantly improve consumers’ imaging experience is a reflection of the shared values between both businesses – a single minded commitment to quality, true craftsmanship and a desire to improve real life experience, both companies said. HMD Global, the Finnish company that licensed the rights to produce Nokia phones, is now rekindling an old partnership with Zeiss camera lenses. Zeiss a technology leader in the field of semiconductor manufacturing equipment, ZEISS enables the production of increasingly powerful, more energy-efficient and more economical microchips, and thus plays a pivotal role in the age of microelectronics.
Nokia-built phones used Carl Zeiss optics for years, heralding it as a selling point for the popular N95 smart phone a decade ago. HMD is now bringing back the Zeiss branding on Nokia-branded phones in a move designed to position its devices with yet another logo and push the idea of a superior camera on consumers.
The deal revives a similar arrangement from a decade ago between Zeiss and Nokia devices, when the phones were still made by Nokia itself. Fast forward another century, and the cell phone age is in full swing. Right there alongside it, the digital photography revolution roils on, and before long the two worlds collide, as several phone manufacturers integrate simple cameras into their cell phone bodies. It starts out seeming like a novelty, but by the time the first iphones hit shelves in 2007, phone cameras begin to look like serious contenders among casual photographers. The likes of Mpow clip –on 180 degree supreme Fisheye lens Olloclip 4-1-in Lens have camera components with easy compatibility and light in weight for quality shots, customers are getting acquainted to dust and water proof smart phones.
Zeiss will be helping design lens and hardware connections inside the phones as well as the software to develop images, the companies said. The company won't actually be manufacturing the smart phone parts, however.
"We will exclusively work together in the smart phone category," Florian Seiche, president of HMD, told reporters in a phone press conference. "It is more than just hardware; it goes right across the software, the hardware, the lens, the entire experience."
The partnership is "very long term," according to HMD's chief marketing officer, Pekka Rantala, although he wouldn't specify exactly how long he meant by that. As for what we can expect the focus of the partnership to be, it looks like it could encompass anything and everything.